4WD4Life
Portfolio
www.4wd4life.com.au
4WD4Life is an initiative from the team at Mitsubishi Motors Australia. It is a moderated forum where 4WD owners can share their stories and inspire others. Users can create maps, categorise their trips and also upload videos and pictures. The biggest challenge was to design the site and identity to feel fresh and contemporary, and at the same time tie in with the Mitsubishi brand.
Released May 2009
Client Mitsubishi
Production Clemenger BBDO
